How Chronex360 helps manage your business in Makamba
Makamba businesses run their social-to-WhatsApp sales pipeline on Chronex360, from the first Click-to-WhatsApp reply through to a completed, tracked order.
For businesses in Bujumbura and beyond operating with limited connectivity and infrastructure, the real advantage is not flash but continuity: knowing that a customer who messaged last week is still findable, still in queue, still being followed up on. Chronex360 gives teams that continuity by pulling every WhatsApp, Messenger, or website inquiry into a single organized record, so a lead never simply disappears when a phone changes hands or a shop closes for the day. Agents can qualify buyers, confirm orders, and note delivery arrangements without relying on memory or scattered notebooks, and management can see, at a glance, which conversations are still open and which have been fulfilled. This steady, reliable record-keeping matters more than speed alone in markets where trust is built slowly. Chronex360 supports French and Kirundi-friendly messaging, straightforward agent assignment, and clear reporting, giving businesses a dependable way to maintain customer relationships even when conditions around them are difficult.
Lead analytics
The analytics service reports totals, new versus worked, conversion against final statuses, response times from assignment history, follow-up adherence and source and campaign breakdowns with time series. Results are cached for 15 minutes and exportable to Excel.
- Conversion, response time, follow-up adherence
- Period presets with source and assignee filters
- Cached 15 minutes, Excel export
Lead management
Leads and contacts share one table, split by an is_lead flag. Filter by keyword, status, source, assignee, tags, favourite or date, switch to the Kanban to drag cards between statuses, or open the full activity workspace for a single lead.
- List, Kanban and activity drawer views
- Rich filters plus favourite and archive
- CSV / Excel import wizard with column mapping
Lead assignment
Assign leads manually in bulk, or let the assignment service route them by strategy and eligible roles with round-robin per lead source. Every change is stored for response-time and ownership reporting.
- Manual bulk assign
- Round-robin per lead source
- Auto-claim on inbound social replies